Ibiza Rocks is an event hotel situated in San Antonio on the west coast of the beautiful Balearic island and is famous for its vibrant nightlife. Home of the Ibiza Rocks music venue, the hotel hosts the biggest pool parties on the island everyday throughout the summer.
This year, Ibiza Rocks teamed up with their headline fashion partner JD Sports to host an exclusive pool party. JD Sports is the UK’s leading trainer and sportswear retailer offering many limited editions and exclusive designs from global brands such as Adidas and Nike.
This year’s star-studded line up for the much-loved music event featured headliner Central Cee, one of the UK’s freshest rappers, Manchester’s Meekz and new talent Amaria BB.
Glow helped to add to the excitement by supplying inflatable custom branded crowd balls for the partygoers to play with in the hotel pool whilst dancing to the coolest rap and RnB sounds.
Not only were the inflatable beach balls great fun but they were also a simple, cost-effective method of promoting the JD brand to their ideal customer demographic. Easily inflated, the promotional beach balls could be easily seen bobbing around in the pool and entertaining the music-loving holidaymakers. The custom-made crowd spheres were printed in baby blues and pinks to reflect the Ibiza Rocks Hotel colour scheme. Glow’s playful inflatables provided partygoers with great memories and in return the JD marketing team with some perfect photo-opportunities both of which will remain long after the summer has faded.