Every year thousands of runners head to the London Marathon Expo to collect their race numbers and to check out the latest in running gear. The 2022 London Marathon Running Show took place from 28th September to 1st October at ExCel, Royal Victoria Dock and was the perfect place to showcase an array of products connected with the health and fitness industry.
One of the exhibitors taking advantage of the 50,000+ visitors was the VF Corporation, one of the world’s largest footwear companies. They were launching their new trainer Altra Running Via Olympus, a maximum cushioned shoe suited to both trail running and asphalt.
Glow Inflatables Ltd were contacted to supply the VF Corporation with a thousand foil balloon replicas of the new trainer design to be given out at the Altra product stand, creating a buzz around the new product and also adding to the overall enjoyment of the expo experience.
Producing custom inflatables is Glow’s speciality and these fun foil trainers were attached to sticks so that visitors could carry them around the exhibition hall easily and then across London on their way home. This concept provides the company with enormous impact in their product launch as well as giving potential customers a unique souvenir of the iconic event.