Following our successful collaboration with Farago Projects earlier this year, we were delighted to be asked to provide additional custom-designed inflatables for Parco’s autumn and winter season.
Once again, we worked alongside creative director Jamie Reid to bring to life the theme of ‘Hope Floats’ for the Parco chain of department stores based primarily in Japan. This prestigious company wanted to provide a nod to the future with the theme of hope, inspiring its customers to look forward to enjoying life to the full following the global pandemic.
Parco also have a strong social mission – to support new talents and enliven the culture of fashion, art and entertainment.
The team at Glow were excited to present their latest inflatable creations. With our expertise in the design and manufacture of inflatable animals, we created a giant sleeping fox which was displayed nestling amongst autumnal trees with a hamper of new season clothing. We also made an amazing snow scene which illustrates the lighter side of winter whereby Parco’s customers are encouraged to dig out their skiing gear and head for the mountains.
Farago’s seasonal fantasy concept creates an uncomplicated world full of joyful possibilities. Using Glow’s inflatable props was an ideal way to suggest a parallel world of fun and frivolity.
Once again, it was a pleasure to work with Jamie Reid and Farago Projects to produce an advertising campaign with a real impact for Parco and its customers.