GAP approached us with a task of creating some giant inflatable clothing to promote the store at Cheshire Oaks Ellesmere Port. Today we have installed these giant inflatable LED hoodies, three in total around the shopping outlet to drive traffic to the store.
The giant inflatables attract attention for the brand from passers by and then the promotional message is seen to encourage shoppers to enter the store to bag a bargain. This method of marketing is proven time and time again to be a valued advertising tool as it not only brings attention to the store, but it creates an immediate emotional response due to the sheer size of the familiar clothing product that GAP is famous for.
We advised our customer that an added benefit of our inflatable product is the ability to illuminate the product with an internal LED. The effect on this particular product is outstanding and will work really well at night to continue to bring attention all over the outlet shopping village as the darker nights draw in.
Inflatable products can be a cheaper option to the alternative methods of replication, they can be installed easily, weigh less and are often a much more eye-catching product.
GAP were a great customer to work with and we look forward to carrying out many more installations and continuing to help with any future promotions.
https://www.mcarthurglen.com/en/outlets/uk/designer-outlet-cheshire-oaks/