Selfridges, renowned for its innovative and playful displays, has taken humour to new heights with Glow Inflatables’ latest creation—a colossal whoopee cushion dominating the window display in its permanent pop-up space on Oxford Street, London.
The iconic department store has collaborated with multi-disciplinary artist Max Seidentopf to celebrate the classic British joke shop tradition. Glow’s comedic creation invites you into the store to relive childhood memories and embrace the joy of spontaneity.
The hilarious inflatable proudly captures the attention of passing shoppers with its unexpected over-sized form. Its exaggerated dimensions add an element of surprise, turning a classic prank into an unexpected work of art.
The craftsmanship of the giant whoopee cushion is evident, as every detail has been meticulously designed to evoke a sense of nostalgia. This larger-than-life joke shop favourite is based on the original 1930’s design which states ‘When anyone sits down it emits a REAL Bronx cheer.’
Glow Inflatables has seamlessly blended their expertise in creating eye-catching inflatables with Selfridges’ dedication to providing a unique and unforgettable shopping experience.
In a time where we could all use a good laugh, the giant whoopee cushion at Selfridges’ pop-up joke shop serves as a reminder to embrace the lighter side of life. So, if you find yourself on Oxford Street this March, be sure to stop by and experience the sheer joy of this whimsical collaboration.