What is Guerrilla marketing?
Guerrilla marketing is a low cost, high impact advertising strategy for grabbing the attention in a surprising and unconventional way.
Many traditional brands and marketing companies rely on huge budgets which are largely consumed by the high costs of digital marketing and online advertising using global platforms such as Google and Facebook.
However, the most effective Guerrilla marketing campaigns do not need to be expensive, they just require imagination and enthusiasm. With a clear, concise message conveyed in a visually exciting way, Guerrilla marketing is ideal for bringing a new service or product into the public’s consciousness. It is also perfect for advertising special offers or creating a dramatic relaunch after recent enforced closures.
Guerrilla marketing interacts directly with the customer to create a totally memorable experience. Often breaking with convention and bypassing traditional strategies, these jaw-dropping campaigns create a ‘buzz’ around the product, reaching even more customers through the resultant word-of-mouth. Whilst they may start as a small-scale, low-budget concept in one particular location, as soon as local interest is sparked, the resultant posts go viral on social media. There is no limit to the potential of a Guerrilla marketing campaign!
To stand out from the crowd, original thinking, imagination and ingenuity prosper! That’s where Glow’s Giant Helium Inflatables come in. Combining innovation and creativity, their highly visual impact and sheer audacity is ideal for any Guerrilla marketing campaign.
Why use custom helium inflatables for Guerrilla marketing?
Using helium inflatables is an incredible way to get your message seen and engaged with. People do not expect to see giant objects flying in the sky; a surprise promotion like this will be talked about, shared on social media and inspire people’s imaginations. They will want to seek out the products or services behind the unexpected concept.
Glow can create a super-sized version of any character, product, shape or logo as an impressive 3D inflatable which can be easily inflated with helium and flown at the ideal height for maximum impact.
Benefits of Giant Helium Inflatables
High Value
Execute large national or worldwide campaigns on low budgets
Creative and Unusual
Allow for creative, out of the box thinking, creating huge impact
Opportunity to Use Extravagant Ideas
Imagination is more important than budget
Media Attention
Potential to hit local and national news creating viral news
Fast Execution
Rapid turnaround from conception to delivery
Marketing Buzz
Create a buzz of excitement around a campaign or message
How to use giant helium inflatables?
Our team will work with you to create an original 3D inflatable design from any image or concept. A dedicated project manager will talk you through the process of design through to installation. Usually our customers provide us with an idea and some imagery along with what they wish to achieve from the campaign. From there, we can calculate the size of inflatable that will be most effective in the given location and create the design with this in mind. Once developed, your design will be able to float dramatically in the air once inflated with helium. Imagine the thrill of seeing your ideas come to life in this way! Rest assured, we will also provide our team of experts to install and manage the inflatable in situ for the duration of the campaign. Our aim is to make your wishes come true!
Where can you fly helium inflatables?
Choosing a suitable location to fly the shape in is crucial for the success of the campaign. Ideally you’ll need a large open space without any nearby buildings or street furniture which might get in the way. Maximum impact will be achieved if the installation can be seen from a long distance. Imagine how much curiosity will be aroused at the sight of your huge inflatable product or logo flying high in the sky!
Bear in mind, permission from the landowner or local council should be requested for use of the space prior to installation. However, we will be on hand to carry out a site survey to assess for suitability and if your inflatable is going to be paraded, we can organise a walk-through to ensure everything goes smoothly.
When?
Now is the perfect time to consider a dramatic product relaunch or a cost-effective and thrilling new way of advertising a service. Let Glow help you to make your dreams become a reality as together we can bring some new and exciting Guerrilla marketing campaigns to life. This is just what people need right now to bring some positivity and optimism into their lives. With your imagination and our expertise, the possibilities are endless!