Artist Gemma Wood MA created the concept of Being Now Here for the development of immersive environments and impactful art installations for festivals and exhibitions. Her work is uplifting, thought-provoking and offers the public a truly memorable experience. She has a background in social engagement and has collaborated with a multitude of craftsmen, engineers and communities to deliver unique creative workshops.
Gemma contacted Glow Inflatables Ltd with a vision; to create a pair of giant electrical neurons for display at the Deer Shed contemporary arts festival at Baldersby Park, North Yorkshire. She worked closely with Jenny, our creative director, to explore the concept of the transmission of thoughts and create a design that could also be used as part of a large neural network through connectivity.
The most exciting element of the already beautiful visual display was the LED light that chased through the piece from one to another. Gemma coupled these elements with sound from the broken orchestra so when walking in and around the piece it felt like you were walking through someone’s thoughts. Visitors to the Deer Shed Festival could enter the imaginary mind and experience the messages as they flashed from neuron to neuron.
The artist said that the spectators really understood what the concept was and enjoyed it. ‘’The installation worked brilliantly; people were interested day and night but especially as the lights became visible.’’ The team at Glow were always on hand, remaining on site at the installation. Gemma added, “Steve was fantastic! I felt so reassured knowing he could sort any issues.’’
We are looking forward to seeing this pop up at other art and light displays across the country and we have loved working with this artist to make her vision come true.