At Glow Inflatables Ltd we love a creative challenge, especially when it involves bringing bold, eye-catching designs to life. Our latest collaboration took us to The Grove in Los Angeles, where we partnered with K2 Design & Production to create a show-stopping inflatable installation for cosmetics company Benefit’s “Lots of Bounce” pop-up event.
For this activation, we crafted a bespoke inflatable structure designed to resemble multiple “Lots of Bounce” mascara wands joined together. A rigid framework supported the branding and the all-important Benefit logo, ensuring the structure was both striking and stable.
In addition to the main structure, we produced a towering 4-metre-high inflatable bear and multiple helium spheres which floated high above the event space, ensuring visibility from afar. To take the branding to the next level, we also created inflatable icons mounted on poles and tripods, an innovative way to promote the campaign at height and attract even more attention.
This exciting activation took place over four days at The Grove, drawing crowds and creating a buzz for Benefit’s latest launch. Working alongside K2 Design & Production, who expertly managed the project, we ensured that every inflatable element made a bold impact.
At Glow Inflatables, we specialise in delivering custom inflatable solutions worldwide – whether it’s an immersive brand experience in Los Angeles, a festival activation in Europe, or a product launch in Asia. No matter the location, we bring ideas to life with inflatables that elevate events and make an impact.