In collaboration with Vampire Studio, Glow Inflatables Ltd has once again delivered a stunning installation for Pull & Bear at the Primavera Sound festival. Marking our third appearance at this iconic Barcelona event, we went even bigger and better this year, unveiling a show-stopping inflatable flower installation in dazzling pink and white.
This ambitious project required every component to fit flawlessly around a rigid structure, perfectly showcasing Pull & Bear’s latest collection. The Glow team meticulously designed and manufactured a series of tubes and integral walls that enveloped the truss system and store contents supplied by Vampire Studio. Each element of the design was carefully inspected to ensure a seamless and flowing final result.
The pièce de résistance was the massive inflatable pink flower that literally raised the roof, appearing to bloom from the top of the structure. This eye-catching centrepiece drew partygoers into Pull & Bear’s Dream Valley, where they could admire the latest fashions and soak in the festival vibes. As night fell, the installation was illuminated with external lighting, creating a stunning and dramatic effect that kept the party going.
Numero Magazine described the installation as “buzzing with excitement,” noting that Pull & Bear’s giant inflatable pink flower stole the spotlight. The massive structure also served as a popular hangout for content creators and influencers between concerts, offering endless photo opportunities that helped spread the brand’s presence far and wide.
Once again, Glow’s fabulous range of inflatable installations has proven to be ideal for creating maximum impact at major events. Whether for festivals, brand activations, or special events, our creations continue to captivate and inspire.