Custom inflatable arches are extremely popular with race organisers, not only as a promotional tool but as a safe yet striking marker for the start and finishing lines. Sponsors can ensure that their branding is clearly visible from any vantage point whilst competitors can clearly see where they are aiming for.
With this in mind, the international German sportswear brand Puma commissioned Glow Inflatables Ltd with the task of supplying an 8m inflatable race arch for a running event in the UK. Puma has a long-established commitment to athletics and their sponsorship is a key part of any running event in which they are involved.
For many serious runners, The Running Channel on You Tube is often the go to source of training information. This summer, presenter Sarah was challenged by Puma X to run a sub-45-minute 10k at the Puma-sponsored event in Battersea Park, London this August. Did she do it? You have to subscribe to her channel to find out, but there is a great photograph of her at the finishing line next to our inflatable arch!
There is no limit to the versatility of this popular product; arches can be made in a wide range of sizes and materials according to individual need and budgets. Glow can also offer a full installation service whereby the branded inflatable arch can be set up on the morning of the event by our expert team and then packed away after the race.
With a fully branded inflatable arch, any racing event can be a great marketing opportunity for any company offering sponsorship.