On 12th October 2022, thousands of accountants, finance directors and bookkeepers attended the Accountex Summit in Manchester. This event provided visitors with a golden opportunity to browse over 100 software and service suppliers’ exhibitions and attend seminars from over 60 leading speakers.
British multinational enterprise software company Sage has been supporting accountants and bookkeepers in the UK for over 40 years providing fully integrated digital tax systems. Their aim is to make life easier and their clients happier. With this in mind, Sage decided to provide visitors with a unique experience when visiting their exhibition area.
Leading design agency Outlook Creative was chosen by Sage to manage the stand design. They contacted Glow Inflatables and asked us to design and supply a 10m long custom-made inflatable tunnel which would spark the curiosity of attendees. It was custom printed in Sage’s brand colours of black and green and expertly installed by our dedicated team. As well as offering attendees a bit of light-hearted relief from the complexities of the accounting world, the tagline ‘There’s light at the end of the MTD ITSA tunnel’, which was printed on the side, suggested that Sage was able to offer solutions to many of the new challenges that they faced.
The tunnel certainly attracted many people to the stall, enticing them to go inside where they found a variety of enjoyable interactive activities and Sage merchandise.