London Pride is an iconic event that celebrates the vibrant LGBTQ+ community and promotes equality and acceptance. Each year, the floats that parade through the city streets capture the spirit of inclusivity and self-expression. In 2023, two notable brands, Microsoft and M&S, teamed up with Glow Inflatables to create two striking floats that dazzled the crowds.
Our returning customer Microsoft, a tech giant known for its commitment to diversity and inclusion, collaborated with Glow Inflatables to create an eye-catching float that showcased their support for the LGBTQ+ community. The float was adorned with colourful inflatables of all shapes and sizes while energetic performers holding a selection of the designs on sticks interacted with the crowd.
M&S, a renowned British retailer, embraced the spirit of London Pride by partnering with Glow Inflatables to design an imaginative and visually stunning float. M&S were supporting akt, a homeless charity for LGBTQ+ youth and their signature rainbow hearts were recreated by our large custom inflatables which were clearly visible to all, drawing attention to the worthy cause.
The experienced team at Glow Inflatables played a vital role in bringing these floats to life. Their skillful craftsmanship and attention to detail made the floats distinctive and fun. With their expertise in engineering inflatable art, Glow Inflatables turned the ideas of Microsoft and M&S into memorable realities, allowing the brands to convey their unwavering support for the LGBTQ+ community in a visually captivating manner.
The collaboration between these brands and Glow Inflatables demonstrates the positive impact that creative partnerships can have in promoting diversity and fostering a more inclusive society.