In the bustling world of retail, where creativity meets commerce, Selfridges has once again set a remarkable stage for innovation. This time, the spotlight shines on the enchanting window displays brought to life by Glow Inflatables Ltd and the vibrant style of Portuguese graphic designer Braulio Amando.
In Spring 2024, the renowned Selfridges stores in London, Birmingham and Manchester’s Exchange and Trafford Centre become the canvas for a breathtaking transformation. Glow Inflatables Ltd, known for their mastery in creating immersive and visually striking experiences, are collaborating with the artist Braulio Amando to craft a display that seamlessly merge his cartoon-like illustrations with the contemporary edge of inflatable art. This is his first time using inflatable sculpture and he is excited to see the twisted, deconstructed flowers brought to life in 3D.
The collaboration between Glow Inflatables Ltd and Braulio Amando not only transforms Selfridges into a destination for contemporary art enthusiasts but also ignites conversations about the brand. With this striking installation, Amando encourages shoppers to laugh, smile and connect with the messy confusion and weirdness.
Glow’s commitment to pushing the boundaries of inflatable design is evident in the precision and craftsmanship of each unique creation which serve as a reminder that creativity knows no bounds and that even the most unexpected mediums can be harnessed to craft something extraordinary.