In the ever-evolving landscape of marketing, Smirnoff Vodka has embarked on a journey to celebrate individuality and self-expression through its innovative ‘We Do Us’ campaign. This promotion of accessibility and inclusion in socialising encourages people to embrace their authentic selves.
One of the standout features of this campaign is the collaboration of creatives company PF Events with the team at Glow Inflatables Ltd, who are renowned for their expertise in creating immersive experiences through inflatable structures. The strategic integration of Glow’s inflatable spheres adds a dynamic and visually stunning element to Smirnoff’s events.
These inflatable spheres create an otherworldly ambiance that captivates partygoers. The spheres, illuminated in a variety of vibrant colours, serve as a metaphor for the diverse and colourful personalities that make up the fabric of our society. Each sphere becomes a symbol of individuality, floating freely in a space that encourages everyone to be themselves, free to party without judgement.
Through social media channels, attendees share their experiences, creating a ripple effect that extends the reach of the campaign beyond physical events. The visual appeal of the inflatable spheres, coupled with the empowering message of ‘We Do Us,’ makes Smirnoff’s campaign a social phenomenon that resonates with a wide audience.