The world-famous Nike sportswear brand’s mission is to ‘bring inspiration and innovation to every athlete in the world’ adding that ‘if you have a body, you are an athlete’. With this in mind, it is important to attract customers from an early age. What better way is there to grab the attention of potential young athletes than by utilising an imaginative range of vibrant custom inflatables for an instore promotion?
Glow Inflatables Ltd were delighted to be commissioned by NJM UK Ltd to produce a collection of cartoon-like inflatables for the children’s department of Nike Town’s prestigious Oxford Street store in London.
Glow created two original ground-based characters, one a brightly coloured flying pizza slice with wings and googly eyes who appears to be riding an oversized red Nike symbol almost like a hoverboard. The other friendly figure is a pink, marshmallow-like running man holding a transparent cerise Nike symbol reminiscent of a hockey sick.
Alongside the comedy characters, we created two floating white clouds with chasing rainbow LED lights inside and some oversized purple bubbles that were used to highlight the trainer and mannequin podiums. These installations added a dream-like quality to the promotion as well as a fun element.
The new displays were given the slogan ‘Magic is in the Air’ and the team at Glow both surprised and delighted the customer with their bold creations. Within just three weeks, Glow were able to design, manufacture and install everything as requested. As always, here at Glow we are always happy to conjure up our own brand of magic into the world of retail promotions.